Soft Now and Later

// August 20th, 2008 * Eating Right Now, Taffy Candy



For some time my brother has been telling me to try the new Now and Later soft. So yesterday he bought me two flavors: Cherry Taffy and Apple Taffy. I was excited to try it because we were talking about how when we were kids we use to put the Now and Laters in the microwave for about 5 seconds to get it soft. Now and Laters at the store were always COLD and HARD. So when I tasted these I was so happy that I didn’t have radiated candy.. LOL.

I use to sell “Now Laters” for my childhood sport fundraisers and it worked at out well because they are easy to sell and taste great!

7 Responses to “Soft Now and Later”

  1. I think that bubble gum flavored now and laters should come back as well as cola now and laters says:
    December 2, 2008 at 11:31 pm

    Bring back bubble gum flavored now and laters should come back as well as cola flavored now and laters

  2. Candy Girl says:
    December 3, 2008 at 11:20 pm

    You are so right. It used to be my favorite. Now I just eat mostly Banana and Green Apple.

  3. danesha says:
    December 8, 2008 at 5:29 pm

    when was nowandlater invented

  4. Candy Girl says:
    December 8, 2008 at 7:27 pm

    From what I gather from my research is that they were introduced in 1962 by the Phoenix Candy Company. However, after they were bought out by Beatrice Foods in 2006, new flavors and taste were made available.

  5. smthjazz says:
    July 2, 2009 at 4:18 am

    Where can i find bubble gum flavored now and laters i would buy 3 boxes of them if anyone knows where i can get them

  6. chris says:
    October 3, 2009 at 2:39 pm

    i’m looking for bubble gum flavor now later,i had some when i was kid but i cant find them anymore,if anyone knows were i could fine some plz contact me email at ctruffrider9@aol.com

  7. Candy Girl says:
    October 12, 2009 at 8:15 pm

    Yeah that was one of my favorites. However, online I can’t seem to find it. I’ll have to check my local candy warehouse to see if its there

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